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What does a cold email mean

What Does A Cold Email Mean?

Cold emails are emails that are sent to someone you haven’t met or who doesn’t know you. These are people who are not expecting to hear from you, so they are the most likely to be interested in what you have to say.


Cold emailing is a great way to get in touch with potential clients, but it’s not without its risks. A cold email is one that you send to someone you don’t know, so you want to be careful to avoid coming across as spammy or desperate.

But what does a cold email actually mean?

What’s A Cold Email?

 “Cold emails” are emails that you send to people who don’t have a relationship with you, and who might not respond to you. 


An example of a “cold email” is a sales email you send to a stranger at a party. It’s a common mistake, and it can make you appear unprofessional and uninterested in your prospect.

If it’s done well, cold emails can be used to introduce yourself to new contacts, or to ask a question.

Why Is It Called “Cold Email”?

Cold emails are called cold emails because the recipient is “cold” to them –  since they’re often not interested in buying your product or service. 

Cold emails are emails that you send without a prior introduction. However, you can also use cold emails as a lead generation tool. When cold emailing, it’s important to personalize your email.

How Are They Used?

Alongside wondering what does ‘cold email’ actually mean – it’s important to understand that cold emailing is used to reach out to your potential clients.  For instance, you’re a freelance writer. If there is a business that needs a writer, you may reach out to them and offer your services. 


If you don’t hear back, will remind them that you’re still available. If you haven’t heard back from them, offer to work for a reduced rate or free in order to build your portfolio. That’s a cold email. 


It takes persistence and the right approach to get a response, but it’s a very effective way to find new clients and companies to work with.


Using cold emails is more effective when you personalize them. It helps you stand out from your competitors and increase your chances of getting a response.


A good way to personalize a cold email is to be specific in the subject line. It lets your recipient know that you have their email address and is an excellent starting point for a conversation.

Don’t use canned, automated emails. Make sure you include what you know about the person, and the role they play at the company they work for. Thank them for their time and their attention to your email.

What Purpose Does A Cold Email Have?

Like we’ve said before, a cold email means sending an email to someone that you’ve never met. 


For example, if you’re contacting a potential client, you may not have met them before. It’s important to remember that most people hate cold emails, so you should be very professional and have a great subject line.


It’s best to use cold emails when you have a relevant content piece that you can offer to your recipient. For example, you can use a cold email to offer a free e-book or white paper.

Cold emailing is a great way to build your list and expand your network. Good content marketing will help you get more customers, and cold emailing is a great way to build your list and expand your network.

Final Thoughts

Hopefully, all in all we’ve we’ve answered the question ‘what does a cold email’ mean and then some – and you can move forward and start leveraging your new found cold email abilities to start some campaigns with Send Koala!

Frequently asked questions

Sending a cold email means sending an email to someone you have not had prior contact with. They have not likely heard of you or your company so your email is to gain their interest.

About the Author

Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself  “a Jackie of all trades” and has her fingers in too many pies.