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cold email to investors

How To Send A Cold Email To Investors

Cold Email To Investors

The cold email pitch is a powerful tool. 


It allows you to reach out to investors and other important people in your industry with minimal effort. It’s a great way to get your foot in the door and make a good impression. 


Cold emailing investors has always been a tricky business. For every story of an angel investor who picked up the phone to a cold email from a hot startup, there are countless more of emails that went unanswered or were met with a polite ‘no’. 


It’s a numbers game, yes, but there are ways to stack the odds in your favor. Here are some tips for sending that all-important first email.

Keep It Short And Sweet

When you’re sending a cold email to a potential investor, the first email you send out is critical. In this email, you’re trying to get the attention of the person you’re emailing.  Make sure you grab their attention in the subject line, and make your email strong.


To keep your cold email to investors short and concise, try to be direct and highlight why you are contacting this person.


Something like this is a good opener: “ I can see you’re a busy person, so I’ll keep this quick. If you have a minute, I’d love to get your thoughts on my startup.


Don’t forget to personalise your emails – the reply rate increases dramatically when you tailor your cold emails to each investor.

Don’t Send Too Many Follow-Ups

Don’t send too many follow-up emails. This is a common mistake that can break a customer’s trust in you. They may have a lot of interest in your product, but they don’t want to be hounded by emails.


You should send one email every 2-3 days, but you should never send more than one email a week. You can send more than one email, but you should only do that if they’ve requested an email or you’re responding to a specific question.


When you send a cold email, it’s only natural to want to follow up after a few days. But if you send too many follow-up emails, it looks desperate and it borders on harassment. 


Just something to keep in mind. 

Do Your Research Before Emailing

Before you send out a cold email to investors, try to find out as much as you can about the company you’re targeting.


Understand who the investor is, what they’ve invested in, what they like, and wh this would be a good opportunity for them. That way, you can get a good sense of how you can interact with them. 


You should always do your research before you send any emails. It’s important to include all relevant information and to avoid any spelling or grammar mistakes.

Put A Clear Call To Action

A call to action is an important part of your marketing strategy. The most important thing to remember when writing such an email is that you need to be very clear about what you want the investor to do.


At the end of your cold email to investors, put a call to action that will influence the recipient to get in touch with you. 


Get them to take a simple action, such as replying to your email or scheduling a video call. To make it easier for the investor to agree, ask them to chat for 15 minutes or so.


Thank them for taking the time to read your email, because as the old saying goes “time is money” – a phrase taken literally with investors.  

About the Author

Lydia is Pearl Lemon’s Head of Internal Growth. Outside of Pearl Lemon, you can finder her running, lifting, and hiking.