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How to close a cold email

How to close a cold email

Close a cold email

You’ve probably heard a lot about the importance of being able to write a good cold email.


What exactly is a cold email? 


How should you write one? 


How do you know if your email is good enough to get a response from the person you’re emailing?


You’ve written a great cold email and you want to ensure your success. 


How can you increase the chances that you’ll get a response?


You’ve decided to send a cold email to a prospective client, but you’re not sure what to write or how to end it. 


Cold emailing is a great way to close a sale and to start building your relationship. It is not efficient to market, and instead cold emailing can be used as an asset in building your network so that you will be able to more easily qualify new leads. 


Of course, even if you don’t use cold emailing the product can still meet the needs of your customers, which is what you should focus on.


This article is about how to close a cold email. It shows you how to get people to respond to your cold emails, and why you need to avoid being spammy.

Include A Call To Action

The call to action (or CTA) is a set of instructions that you give people in your emails. This is meant to encourage action, usually to sign up or use a service that’s being promoted.


Example: What can I do now? 


This is a short sentence that captures the idea and helps the user take action (e.g. click here). The call to action is your chance to capture a user’s attention and persuade them to take some kind of action with you.


Your call to action is asking for action. It’s important to get the right message across to your visitors so that they will take the action you want them to take. 


In order to get the best result from your conversion rate optimization efforts, you need to know what action you want your visitors to take.

Personalize Your Closing Statement

It’s important to personalize your call-to-action. If you make a call-to-action that is generic (like “buy our product”), you’ll get very few conversions, even if you’re giving away free stuff. 


Instead, it’s better to say something like, “call us at 1-800-etc.” or “write us an email” which is more likely to get results.


Your call to action message should take into account your audience, but also have a personal touch. 


The call to action you write should be personalized and tailored to your reader. You need to invest time into fine-tuning your CTA because it will set the tone for how the rest of your content will be received.


You could be losing the trust of your customers if you fail to personalize your message and do not follow up to make sure they know what you’re offering.

Use A Calendar To Set Up A Meeting

You must set a time in your availability calendar to meet with the email recipient within the calendar set up. You should also make sure that the meetings are regularly scheduled, to ensure that there’s always a constant stream of updates going out. 


Scheduling meetings is important because it helps to make sure you are available at certain times, and it gives you a chance to sync up with colleagues in the space. It’s the best way to keep up with what everyone else is doing. 


If you set up meetings on your calendar, it keeps you from forgetting, and it’s much easier to find the time. 


You can schedule a time for any meeting, whether it’s weekly or once in a while. Do you need to re-schedule something? Just click the person’s name on your smartphone and the app will automatically set up the next meeting for you.

About the Author

Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself  “a Jackie of all trades” and has her fingers in too many pies.