Send Koala

How to begin a cold email

How to begin a cold email

Begin a cold email

A cold email is a direct marketing message that is pre-composed and usually sent to someone you don’t know. 


Here’s a big secret. One that most web marketers don’t want you to know. Cold email works. In fact, I’m a big advocate of cold email. With the right approach, you’ll have a higher success rate in marketing your business.


Cold emails are a great way to do something other than just sit there and wait for responses. 


They also give you a chance to be proactive and show that you’re invested in the relationship before you even have it. By sending cold emails, you’ll make contact with people whom you might not otherwise have had access to.

Many online businesses benefit from cold email. Cold email is a fantastic way to start conversations, and it’s a great way to build relationships with customers. 


Even if you’ve built up a loyal following over the years on Twitter and Facebook, you can often find new potential customers via cold email. It even allows you to build new connections for future opportunities because many people will still follow you even if they don’t buy anything. 


This is an extremely useful method of marketing.


Most people are terrified of cold emails, but it doesn’t need to be that bad. Here are some simple tips to get you started with cold emails.

Have A Short Subject Line

To write a great cold email subject line, you should use your true self (a.k.a. practice some level of spontaneity with the email subject or subject line) and emphasize the value of what you’re offering. 

When your potential client sends you an e-mail or a cold call, your first impression is the email subject line. Your copy should be concise and professional.

The goal here is to get your customer’s attention, sell them on your product, and ask for a meeting to discuss how they can be helped.

Grab The Recipient’s Attention

Cold emailing someone isn’t too difficult. The key is to make sure your email template is personalized, professional, and interesting. 


For example, your name and the company you’re applying for should be in the subject line. You can also add a bit of humor if you want to. Add a bit of personality to your email so that it stands out from the crowd.


The primary goal of a cold email is to get attention. The more attention you get, the more likely it is that your message will be read and opened. A good cold email will read like a conversation between friends, making it easier for the recipient to read through and respond.

Include Knowledge About The Recipient’s Company

It is a good idea to write a brief summary of the company you are emailing. Start with an introductory paragraph to introduce yourself and explain your interest in the company. 


Then mention a few specific things that you like about their products or services, or mention something you admire about the company.


If you cold email companies to acquire customers, align your brand with the product you’re selling – don’t forget that companies are sensitive to the overall tone of what they receive. 


Try to be polite and respectful, and focus on what you have to say. As a rep, it’s your job to provide information about your products and services, as well as sending a pitch directly tailored to each company.


Flattery will get you anywhere, and cold emailing is no different.

Frequently asked questions

Here are a few tips on how to begin a cold email campaign.

  1. Tailor the message to the audience
  2. Clarify your role and purpose
  3. Explain how you solve their problem
  4. Keep it short and clean
  5. Show appreciation

About the Author

Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself  “a Jackie of all trades” and has her fingers in too many pies.