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Email template for cold email

Email Template for Cold Emails

Cold Email Template


You’ve probably heard of cold emailing. If you haven’t, it’s the process of reaching out to people you don’t know and pitching a product or service to them. 


A cold email is a powerful tool for making quick and potentially lucrative connections for your business. To get the most out of it, you need to know how to create the perfect email.


You have to use a template for every cold email you send, and you should have more than one. But which template should you use? 


Cold emails are just as effective today as they were in the past. Cold contacting your target market via email is a great way to build trust and leave an impression on your prospects and potential customers. 


Focus on your topic or message, get the basics down, and don’t forget to include any link directly to your website or social media profile. 

Create a custom email template with your company logo or some type of lead generation incentive, such as a free trial of one of your products (links back to your


In this post, we share an email template you can use when you need to write a cold email. It can be used to introduce yourself or when you want to ask a company to get in touch.

How To Write A Cold Email Template

The first thing you do in your cold email template is introduce yourself and your business. You can do this by stating your name and the company’s name. For example:


“Hi [First Name],


My name is [Your Name] from [Your Company]. I have an idea that can help boost the customer base of [Recipient’s Company].


I recently used this idea to help our client [Company Competitor] almost triple their monthly run rate.


[First Name], let’s schedule a quick 10-minute call so I can share this idea with you. When are you available?”


There are many cold email templates you could use. But this one is effective because:


  • It gets straight to the point

  • You’ve provided proof that the idea brings results – you’ve mentioned how your client increased their monthly run rate 


  • In this cold email template, you introduce yourself and where you work – you’re trying to establish rapport with the cold email recipient 


  • It’s a personalized cold email that addresses the recipient by name


  • It has a clear call to action for the recipient to follow

Write An Effective Email Subject Line

This is the first thing people will see when they open your cold email. It’s important to have an email subject line that grabs the reader’s attention.

The email subject line is critical for a successful cold email. It should stand out and be intriguing, relevant to your recipient, and contain keywords that will help your email get in front of the right eyeballs. 

For example: if you’re a doctor, use the subject line “Please call me if you have a cough.” An email subject line like this is memorable, witty, and has a clear call to action.

Make It Personal

Like any other email, cold emails should be personalized. Not everyone is your target audience, so it’s important to personalize your cold emails so they don’t look like you’re copying and pasting everyone. 


Although this is a template for a cold email, personalization is key. 


When writing a template for a cold email, remember to tailor it according to who you’re emailing. Mention the recipient’s name and include a sentence or two about how you found them.


Above all, people are more likely to open personalized emails (cold or otherwise) and click on links inside them. Therefore, personalized cold emails are an effective way to generate leads.

Frequently asked questions

A cold email template is a basic structure of an email that your company can use but it needs to be personalized. Some edits you would make to a template would be the company name, unique information about the campaign, contact information, and more.

About the Author

Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself  “a Jackie of all trades” and has her fingers in too many pies.