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Cold Open Definition

Cold Open Definition| What Is Cold Calling?



Okay, so there’s nothing “cold” about calling for a revenue opportunity. It’s just another way of earning leads. So how can cold calling help you generate leads and sales?


Cold calling is a way to generate prospects or clients by telephone calls without using a sales pitch. It changes the voice of marketing in the modern business environment and has a more self-sufficient atmosphere.

The process of cold calling has become very popular in modern businesses. There are numerous ways of conducting cold calling. This article covers the ins and outs of cold calling and tells you how to secure leads with this method.

What Is “Cold Calling”?

The definition of cold calling is known as the process of getting in touch with companies with the ultimate goal to ask them to buy their products or services. It is also done to generate leads and/or boost sales.

A cold call is a type of direct-response marketing technique used to attract customers in a business-to-business environment. It is focused on getting the customer to engage with a salesperson so that the company can close the deal.

Calling someone without an intention of selling them something, for example, to ask for an introduction, is called cold calling. Traditionally, cold calling was reserved for telemarketing companies. 

Nowadays, however, this is also being used by private individuals to cold call individuals and companies.

Does Cold Calling Work?

One of the best ways to get people to buy from you is by cold calling. Cold calling is a great way to sell things. 


By making this call, you are providing value for the customer. If the customer buys it, then they’re grateful that you called them. Plus, when they call you back because it was a positive experience, they’ll be more likely to buy.


You’re going to want to be careful when cold-calling potential customers. Ask yourself: is this something I would be comfortable talking about in front of the camera? 


Will it really give me the results I am looking for?


If you are in sales, then cold calling is a great way to make internal and external connections. You can connect with your potential customers and learn about what they are interested in, then you can use this information to sell your products or services.

How Can It Help Your Business?

Research shows that one of the most common responses to sales calls is the urge to run away. To get people to stay on the phone, you need to make it a pleasant experience. 


Create a warm telephone call by using phrases such as “I just wanted to give you a heads-up about this,” or “May I ask you a few questions?” or “I see you lead [the area of expertise for your niche]  so I thought I’d see if you’d have time for a quick chat”.


Cold calling is still effective, but you have to find a way to get the leads from these interactions. The problem is that it’s not scalable for all businesses. Most small businesses can’t afford to make tons of cold calls because they don’t have leads yet. 


Cold calling for leads can be effective if you know your market, have the right message, have enough reliable information about your prospects, and if your message is simple and straight to the point. 


Execute a “call today!” campaign to decide whether this approach works for you

About the Author

Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself  “a Jackie of all trades” and has her fingers in too many pies.