What is in a name? But more so, what is in an email signature?
Having an email signature is a must in your cold email strategy, but what are some of the best cold email signature tips?
In an email, your signature is the block of text or images that appear after every email. Just like a letter you would send via snail mail, the signature lets your recipient know or reinforce who you are, how to contact you, and who you work for.
Parts of your email signature will often include your name, your phone number, your email address, the company information, and possibly the company logo and/or your headshot.
Your email signature helps reinforce both who you are and who the company is that you work for. Your cold email recipients may opt to look up who you are and who your company is after reading your email, so having a fully optimised email signature will make it easier for them to find the information that they are looking for.
If every team member has the same signature, aside from changing out key information, this helps create cohesiveness to the emails sent out from all of your team members and can help build brand recognition for your readers by having repetitive information in front of them.
Gsuite allows you to create your email signature quickly and easily.
Once you have any images you want saved to your computer, log into your gmail account and open up settings (the cogwheel). After that select “see all settings”.
On the next page, if you scroll ¾ of the way down the page, you will see a section that says signature. From this location, you will be able to select “create new”. The text box that opens will allow you to upload any photos or logos you need and add support text where it is required.
After this, simply click save and make sure you have opted in for your new signature to appear at the bottom of every email you send out.
Some signature tips include: